In this class I started to learn about what is Unique Selling Point, before the class I had seldom think about what is unique selling point and how important it could be, after this class I completely changed my mind. As a common knowledge, every brand or product must have something special in order to attract customers to choose them which means every brand or products will have its own USP. I think the unique selling point means something special, but not just special, it also represents the concept of a brand , the sprit of the designer . The USP can effectively show customers the concept that the product wants to express.
While I’m learning the Unique Selling point , I started to think that producing different products is not just about making money., but also to promote positive life and make a good impact on people through different media.The product concept can be conveyed by attracting customers to buy from different angles through its unique appearance, mode of production or mode of use.
Now I’m really interested in fashion design, but fashion industry is still one of the most polluted industries in the world, from manufacturing pollution to waste clothing pollution, both of them can be called the earth’s “disaster”. I googled how the clothing pollutes the earth and found out once artificial fur is discarded and buried in the soil, it will take almost a thousand years to degrade it, so once I start to set up my own brand in the future, using degradable and environmentally friendly martial will definitely become the unique selling point of my brand.I want to protect the earth in my own way, even thought I can not make a impressive achievement by myself ,but I believe more and more people will start to notice and we can make a big difference through our joint efforts.