Business 2

In this class, I learned to make a visual fashion range trend, this consists of core product, fashion product and the leading edge product.These three product segments make up the entire fashion industry.The marketing structure of the product varies greatly from brand to brand. In class we worked in groups to divide the sunglasses into three different sections and to break down the different styles and prices of it. We also learned to make customer profile and range plan to better analyze the customers. In this way I can simply analyze the customer and make a more clear plan for them and everything become easier for me to understand .Now I have a completely way to view the fashion industry . Before business class I just think the designers are making the clothes they want to make ,after the classes I realized everything the made have a certain theme and this theme can connect with their brand style and the trend. So this class also make me realize that I have never think about everything we made is for customers to buy. But as soon as I realized this I can better know the industry.

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